Behavior Modification: Temptation, Reward Substitution & Self Control Contracts– Oh My

“In the future, we are all wonderful people.” ~Dan Ariely

This short TEDx video 17 mins – will give you some insight into why people (YOU) behave certain ways regarding certain things— even things that are very important to you. Do you wish you ate less of that? Do you wish you worked out more last week? Didn’t you plan to run this morning?

This elaborates on the basic idea that PAIN and PLEASURE are the guiding principle forces behind our decisions and actions. Entertaining and enlightening delivery. Enjoy!